Privacy Policy
Introduction
Andrura operates the mobile game Pixel Traffic Rush (the "Game" or "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our Service, and describes your rights regarding that information.
By downloading or using the Game, you agree to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not use the Service.
We are committed to protecting your privacy and handling your information responsibly in accordance with applicable data protection laws.
1. Information We Collect
We do not knowingly collect personally identifiable information such as your name, email address, or physical address.
We do, however, automatically collect certain non-personal and technical information to operate and improve the Service, including:
a) Device Information
- Device type, model, and operating system version
- Unique device identifiers (e.g., Device ID, Advertising ID / IDFA / GAID)
- Mobile network information and time zone
b) Log Data
When you use our Service, we may automatically collect log data in the event of errors or crashes, including your device's Internet Protocol (IP) address, app configuration at the time of use, date and time of use, and usage statistics.
c) Usage Information
Information about how you interact with the Game, such as session duration, gameplay activity, and in-game progress (e.g., coins collected, levels reached).
d) Advertising Data
We use Yodo1 MAS (Mediation Ad SDK) to serve interstitial advertisements in our Game. Yodo1 MAS and its advertising network partners may collect:
- Advertising ID (IDFA on iOS, GAID on Android)
- IP address
- Device identifiers and technical information
- General location information (no more granular than city-level unless you explicitly consent)
This data is used to display relevant advertisements and measure advertising performance. We do not serve targeted advertising to users under the age of 13 (or under 16 in certain jurisdictions).
e) Age Information
When you first launch the Game, we collect your age as indicated by you. This information is used solely to determine what features and advertising are appropriate for you.
2. Age and Children's Privacy
Our Game is not intended for children. Andrura has implemented an age gate in Pixel Traffic Rush to verify players' age upon first launch.
Even if you are below the age needed to provide valid consent for targeted advertising and profiling, you can continue accessing and enjoying our Game. However, for players under 13 years of age, and for players under 16 in certain jurisdictions within the European Union, there will be no behavioral profiling or targeted advertising. Our Service will then only contain contextual advertising. We will only collect data on players under 13 years of age, or under 16 in certain jurisdictions in the European Union, when it is necessary to provide the Service and to ensure that they are protected in accordance with applicable privacy laws.
If you are 13 years of age or older, we may offer the option to connect with third-party platforms or social features within the Game. In this situation, please refer to the relevant platform's privacy policy.
If we discover that a child has provided us with personal information without verifiable parental consent, we will delete such information promptly. If you are a parent or legal guardian of a child under the age of 13, or under 16 in certain jurisdictions in the European Union, who uses our Service, please contact us at privacy@andrura.com if you have any questions or concerns. Upon your request, we will delete your child's personal information if we are able to identify your child, unless you provide us with your verifiable consent for your child to continue using the Game.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and operate the Game and its features
- To detect and fix technical errors, bugs, and crashes
- To analyze gameplay trends and improve the user experience
- To serve interstitial advertisements through Yodo1 MAS (subject to age and consent requirements)
- To measure the effectiveness of advertising campaigns
- To comply with applicable legal obligations
- To enforce our Terms of Service and protect the rights and safety of users
We do not sell your personal information to third parties.
4. Advertising — Yodo1 MAS
Our Game uses Yodo1 MAS, a mobile ad mediation platform, to display interstitial advertisements. Yodo1 MAS may work with multiple third-party advertising networks to serve ads.
These advertising networks may collect and use your Advertising ID, IP address, and device information to serve contextual or interest-based advertisements, measure advertising performance and attribution, and prevent fraudulent activity.
Targeted advertising is only shown to users who meet the applicable age threshold in their country and only where consent has been obtained.
You can opt out of interest-based advertising at any time using the device-level opt-out settings on your device:
- iOS: Go to Settings > Privacy & Security > Tracking, and disable "Allow Apps to Request to Track." You may also reset your Advertising Identifier via Settings > Privacy & Security > Apple Advertising.
- Android: Go to Settings > Google > Ads and select "Delete advertising ID" or enable "Opt out of Ads Personalization."
For more information about Yodo1 MAS and its advertising partners, please visit: yodo1.com/en/privacy
5. Cookies and Tracking Technologies
The Game itself does not use cookies. However, third-party SDKs and advertising libraries integrated into the Game (including Yodo1 MAS) may use cookies, web beacons, pixels, and similar tracking technologies to collect information and improve their services.
You may limit the use of these technologies through your device settings, as described in Section 4 above. Choosing to opt out of certain tracking may affect the relevance of advertisements shown to you but will not affect your ability to play the Game.
6. Service Providers and Third Parties
We may engage third-party companies and individuals to assist in operating and improving the Service ("Service Providers"). These parties may have access to certain information about users solely to perform their designated tasks on our behalf and are contractually obligated not to use or disclose that information for any other purpose.
Our current Service Providers include (but may not be limited to):
- Yodo1 MAS — mobile advertising mediation
- Analytics and crash reporting tools (e.g., to monitor app stability)
We may update the list of Service Providers from time to time as our services evolve.
7. Links to Other Sites
The Service may contain links to external websites or services not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites or services.
8. International Data Transfers
We operate globally, and your information may be stored and processed in countries other than your own. These countries may have data protection laws that differ from those in your country.
When transferring your information internationally, we take steps to ensure that appropriate safeguards are in place so that your information is treated securely and lawfully in accordance with this Privacy Policy.
9. Your Data Protection Rights
You are entitled at any time to be informed about and access the personal information we process about you, subject to certain legal exceptions. You have the right to:
- Request a copy of the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data, subject to legal obligations
- Request that we limit how we process your data
- Object to the processing of your data for certain purposes
- Receive your data in a structured, machine-readable format
- Withdraw any consent you have given at any time
- Not be discriminated against for exercising any of these rights
To exercise any of these rights, please contact us using the information in Section 12.
10. Data Retention
We retain information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy, or as required by applicable law. When we no longer have a legitimate reason to process your information, we will securely delete or anonymize it.
11. Security
We implement commercially reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction, including encryption and pseudonymization where applicable.
Please be aware that no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Company: Andrura
- Game: Pixel Traffic Rush
- Email: privacy@andrura.com